About

Mystery Shopping by MSI is the leading Mystery Shopping company in Indonesia and a proud member of the Mystery Shopping Professionals Association Asia-Pacific (MSPA-AP). The MSPA is certified Mystery Shopping association in the Asia Pacific region representing the Mystery Shopping industry.

Founded in 2014, PT Melia Sukma Inspirasi (MSI) is a family business with a dedicated team of successful individuals who cares about helping brands to bring values to its customers. We take pride in our high quality service with continuous using innovation research techniques.

Founders have over 20 years of experience in Fashion, Financial Industry, Consultant, Human Resource, Food & Beverages, Trading and very well verse in both domestic and international markets across Asia, Australia, North America and European continent.

Our goal is to assist you with tailored solutions and programme design to take your business to the next level. We provide unique perspective on how customers experience your product and service, revealing issues that might otherwise go unnoticed.

Rectangle 4410
Rectangle 4409 (1)

What We Focus On

Customer Experience

01

Staff Performance Evaluation

02

Market Trend

03

Service Excellence

04

Avoid Price War

05

Operational Efficiency

06

Sales Growth

07

Corporate Sustainability

08

Our Vision

To become the most trusted partner in customer experience measurement across Asia-Pacific, empowering businesses to deliver service excellence and create lasting customer loyalty.

Mission

1. To provide accurate, unbiased, and actionable insights through professional mystery shopping programs.
2. To help businesses enhance service quality, strengthen brand reputation, and drive sustainable growth.
3. To leverage technology and expertise in delivering innovative solutions that measure what truly matters—customer satisfaction.

The Way
We Operate

A streamlined method designed to make every project efficient, transparent, and successful.
Alignment

Aligning with customer's objective and expectation

1
Design

Design framework that fits the objective and expectation

2
Select & Train

Shoppers selection and training to ensure meet customer's expectation

3
Execute Plan

Mystery Shopping starts to deploy in accordance to agreed framework.

4
Insights

Consolidated the report and provide valuable insights

5
Evaluate

Evaluate the effectiveness and actions forward

6

Clarity Through
Detailed Reporting

With MSI’s detailed reports, you gain more than data you gain clarity. Our structured insights highlight customer experience patterns and deliver actionable recommendations for measurable growth.